Who can play the role of a sponsor or patron in the change process?

In the context of the change process, the most effective choice for the role of a sponsor or patron is typically a manager. This role involves providing the necessary support, resources, and authority to facilitate change within an organization. A manager's position often comes with a level of influence that can help remove obstacles, secure needed resources, and ensure alignment with organizational goals. They are also crucial in communicating the vision for change to their team and reinforcing the importance of the initiative.

While team leaders, change agents, and advisors all contribute to the change process in various capacities, they usually do not have the same level of authority or responsibility as a manager. Team leaders might focus on guiding specific groups through the change, change agents are often actively involved in implementing the change, and advisors may provide expertise and guidance without the formal authority needed to enact changes across the organization. Therefore, the managerial role as a sponsor is essential for legitimizing change efforts and driving overall success.